As we step into 2024, the landscape of business remains ever-changing and filled with uncertainties. In such times, the one thing you can control is your own strategic actions but honestly, how many times have you passed on completing your marketing tasks (that you know you need to do!) because of this customer, that order, this crisis?
I get it. But I’m here to help! One of the keys to successful marketing of a small or solo business is consistency; the best way to achieve consistency is to plan!
Grow your business in 2024 with a strategic content calendar crafted by Chat GPT!
Join me on January 10, 2024 at 11am EST for a Zoom webinar, Future-Proof Your Business: Crafting Your 2024 Content Calendar with Chat GPT.
I’ll show you how to use this amazing AI tool to create a marketing machine that runs in the background and keeps you on track!
What is a content calendar and why do I need one for 2024?
Maybe you’ve never created a content calendar before so you’re not sure what it is or why you should care!
A content calendar is a powerful framework of strategy and planning to keep your marketing on track. I know that many small business owners approach their marketing with a “when I have time, I’ll do it” approach. I’ve been guilty of this myself!
The problem is, that doesn’t work! You end up writing a blog post once a month, sending out a newsletter every few months, and posting on social media once a week. Creating content only “as time allows” is really doing your business a great disservice.
And – truth to tell – having a plan and schedule is key to consistency which is also key to growing your business, which is what we want, right?
In my copywriting career, I’ve worked with many business owners who lack the time to create the marketing themselves or the resources to outsource it. A content calendar saves the day by helping you avoid the terror of facing a blank screen, giving you a framework for what to say and when – it just makes it easy to be your own marketing genius!
So what does a content calendar look like?
A content calendar is a schedule of when and where you plan to publish upcoming content. It typically includes headings like ‘Date’, ‘Content Type’ (such as blog post, social media update, email newsletter), ‘Topic’, ‘Channel’ (FB, Twitter, website) and ‘Status.’ This simple tool helps you organize and plan your content marketing, ensuring you consistently share relevant and engaging material with your audience.
So you have a beautiful empty calendar with all this room to showcase your brilliance. What do you write? That’s where we use the magic of Chat GPT – to help fill in all blanks.
A content calendar transforms the often sporadic nature of content creation into a strategic, proactive plan, enabling you to maintain a steady flow of content that resonates with your audience. So you do the work upfront to keep in front of your audience all the time!
Now, before ChatGPT, creating a content calendar could be tedious. But no more!
During this 1-1/2-hour session, you’ll discover how ChatGPT can 1) help you generate compelling marketing messages in 2024 and 2) create a content calendar to keep you on track. So you’ll see how this one tool helps with both strategy and execution!
Join me on January 10th to gain access to the webinar workshop, plus the templates and instructions you’ll need to create your content calendar for Q1, Q2, or heck, even the whole year!
What’s included in the workshop
Pre-Workshop Materials:
- Preparatory Guide: A downloadable PDF that helps you understand how to prepare for the workshop, including preliminary exercises to identify your content goals and current strategies.
- AI Readiness Checklist: A checklist to ensure you have the necessary tools and accounts set up (like OpenAI access) to fully participate in the workshop activities.
Your Workshop:
- The Art of Prompting: Master the skill of asking the right questions to generate valuable content ideas and detailed outlines tailored to your niche. Whether you’re creating blogs, social posts, videos, or emails, I’ll show you how to use ChatGPT to tailor your prompts to get the answers you need.
- Content Calendar Construction: Get step-by-step guidance on crafting a quarterly content calendar. We will focus on Q1 but you can use the framework to outline the entire year.
- Strategic Foundations: Discover how to engage ChatGPT in breaking down your goals into actionable steps. Each piece of content then becomes a building block that strengthens your marketing foundation and weaves into a cohesive, purpose-driven storyline that you follow throughout 2024.
Post-Workshop Resources:
- Recorded Replay: Access to the workshop recording for attendees to revisit the content at their own pace.
- Content Calendar Template: An editable template for a content calendar that attendees can personalize and use throughout the year.
- Prompt Library: A collection of sample prompts tailored to various business needs that can be used as a starting point for creating content.
Is this right for you?
Small Business Owners & Content Creators: If you’re a small business owner or a content creator looking to elevate your digital presence in 2024, this workshop is for you – learn how to stand out in a crowded digital landscape.
Whether you are crafting weekly blogs, social media posts, or email campaigns, this workshop will show you how to plan a year’s worth of content that resonates with your audience and aligns with your growth goals.
And won’t it feel great one thing off your list that you’ve been meaning to do, wanting to do, but just haven’t gotten to?
Consultants, Agencies, and B2B Service Providers – a special invitation: If you provide services to small businesses and content creators, this webinar represents a unique opportunity. By offering this workshop as a holiday gift to your clients, you’re not just giving them a seat at an event – you’re providing them with a transformative tool that can elevate their strategy for the whole year ahead.
This is your chance to show immense value, cementing their trust and appreciation in your partnership. Contact us for special bulk pricing options that you can present to your clients this holiday season.
Plus, you get a bonus one-hour strategy session with me!
Make the gesture that positions you as a thought leader who invests in your clients’ success and gives the gift of innovation with “Future-Proof Your Business: Crafting a 2024 Content Calendar with ChatGPT.”
Special Offers:
- Early Bird Special: Register now and secure your spot for $99 instead of the standard $129 rate.
- Consultant Bundle: Purchase a pack of 5 seats for your clients at a special rate and you will receive a personal one-on-one strategy session with me to talk about and-all-things Chat GPT. (Limited number of bundles available, so contact me ASAP!)
Testimonials
As a marketer, I had used ChatGPT quite a bit before having a session with Karen, so I was curious what I’d get out of it. A lot! Karen demonstrated great prompts around what I provided on her intake form, but the real kicker was that she showed me how to be conversational and engage with the tool at a more in-depth level than I had been. I now get much better outputs and use the data for deeper work. [not written by AI!]
Rebekah Rius, Marketing Strategist, Sidecar Marketing Solutions
“I’ve been using ChatGPT a lot since it came out but I found that I still end up spending a lot of time editing what is created. I figured her price is very reasonable and if she gave me one tip that saved me time it would be well worth it. Well I got lots of tips! Just watching how someone else navigates the platform and interacts with it gave me a bunch of new ideas.
On top of that the time was well-spent because we used my examples and my voice so at the end of an hour I had a marketing plan I could take and work from as well!
The nice thing was that Karen allowed my assistant to sit in with us so it saved me time in teaching her, as well. I felt it was a great investment for my business, plus, she’s just lovely to talk with. Thanks Karen!
Pat Williams, cybercletch.com
“I’d spent some time playing around with ChatGPT to get ideas for articles and brainstorm a bit but until my session with Karen, I had no idea how far you could drill into a very specific content need and hone your prompts to get even more and better information. When we were finished, I had a 40-something-page document with all the prompts she used and the resulting content. This shaved days’ worth of work (maybe even weeks(?)) off my web copy and content pillar projects. This was an extraordinarily valuable hour; she really knows her stuff!“
Loree Hollander, Seattle, WA
“Karen’s Zoom webinar on using ChatGPT for marketing your small business was wonderful! Karen was not only incredibly knowledgeable about the subject matter, but also had a friendly and approachable demeanor that made the whole experience so enjoyable. Karen is a wonderful teacher and her ideas sparked my creativity and even got me excited about developing my marketing content which admittedly has not been something I’ve been excited about before!“
Whitney Winslow, LCSW, Durham, NC
“I’d heard a lot about ChatGPT and even messed with creating titles for my brand-new YouTube channel. But I really had no idea what I was doing, or how to use the tool. That’s why I jumped at the chance to attend Karen’s webinar. It was such a help to see the different kinds of prompts, and the different ways you can use the tool to both generate content ideas and write rough first drafts of said content, both blog posts and social media. For me, the most valuable part was having Karen use ChatGPT live to generate content specific to my business. I have a ton of great YouTube ideas now, and I know how to generate more in the future.“
Felicity Fields, Tulsa, OK
“Super session! Karen explained what can feel overwhelming in simple, easy to understand terms. The live examples and various discussions also got me amped to explore ways to help simplify my workload with my current book launch promo activities!”
Mich Bondesio, UK, Author of The Cadence Effect
Drive Growth in 2024 with an AI-Powered Content Calendar
Throughout this in-depth workshop, you’ll learn how to leverage ChatGPT to effortlessly generate fresh content ideas tailored to your business goals.
Walk away with a strategic quarterly content calendar that saves you time, drives consistent engagement, and helps you stand out from the competition.
Use the unique benefit of AI to produce more high-quality content faster, without burning out your creative juices.
Maximize the value from ChatGPT for your specific business needs with our proven prompting strategies will help you
Access to all the templates, tools, and resources you need to implement a content calendar that propels growth.
Don’t just drift into the New Year – take charge of your own growth and success in 2024!
Reserve your all-inclusive spot right now for only $99 and start the new year off right with a solid plan for content success.